From: Dream Grow
Content continues to be King!
Your message needs to be woven in with your content.
Content needs to be short, easy to consume and worthy.
Here is an article on ways to revive your content marketing strategy from Dream Grow.
Content marketing is not just a popular ‘buzzword’ anymore. It’s the winning strategy for remarkable digital marketing ROI. Content allows you to generate qualified traffic from organic search and social media. When implemented correctly, you can also earn links from other webmasters.
Unfortunately, many website managers and content editors struggle to create working content marketing strategies. There’s still a popular belief that more content will yield better results, rather than aiming quality over quantity. But too much communication can be harmful to relationships and make people less interested in your content. (Source)
Below are a few powerful tactics to breathe a new lease of life into the content marketing strategy and get your website more traffic.
1. Extensive Keyword Research
To maximize the organic reach of the content on search engines, it needs to make use of keywords that will allow the content to appear on the first page. If the content doesn’t, it is unlikely to be seen as well as to receive any web traffic.