Social media marketing (SMM) is one of the newest ways to engage your customers, clients, patients, and potential customers. SMM provides strategies that can directly market your message to the customer. SMM develops and generate sales leads along with building relationships and bringing potential customers through the purchasing journey.
Although social media messages are seemingly everywhere we look, some business leaders still have misconceptions and misunderstandings about SMM. Here are the top 7:
It is just a passing fad
No matter what tool you use to measure the growth of social channels, they all show exceleration in popularity. According to Statista.com, as of the fourth quarter of 2016, Facebook had 1.86 billion monthly active users. In the third quarter of 2012, the number of active Facebook users had surpassed 1 billion. Active users are those which have logged in to Facebook during the last 30 days. Instagram is rapidly moving up the ranks of popularity with over 400 million users and Twitter, another popular social site now has over 320 million according to AdWeek. Businesses cannot ignore the continued growth in usage and time spent on mobile, tablets, desktops and other digital media. It is NOT going anywhere.
(Picture from Adweek)
It is free to use
Smart social media marketing, like any successful marketing, requires time, energy, research, planning, listening, monitoring and evaluation. And of course that takes marketing personnel to perform, which of course is an investment. Tools to engage, deliver, target, monitor and evaluate SMM also cost the business. So not free, but affordable and cost-efficient when used appropiately.